The title, of this article, suggests that it has something, to do with silly names and tricks. However, albeit with the evolution, of the Search Engine Optimization, the website owners have experienced both fortunes and foul play. When it became known, that websites could be listed, in the search engines, a scramble began, between different SEO companies, to make the most, out of that knowledge. Some SEO companies have valued the benefit and advantages, for the Internet browsers and surfers. Others have, merely, attempted to get websites and databases, listed and indexed, in search engines, either by hook, or by crook. Amusingly enough, the veterans chose, to name such SEO companies, as White Hats and Black Hats. People need to know about fortunes, as well as possible foul play, before they opt, for a SEO.

A White Hat SEO company is known, by its dedicated and legitimate methods, of getting websites listed and indexed, by search engines. Any White Hat SEO company prizes, only, the benefit and satisfaction, of those, who are looking for information, on certain websites. This means that, a White Hat SEO company will single out, only those websites and databases, which offer good quality information and assistance, for the people. Moreover, the techniques, of a White SEO Company, would involve a precise and audience oriented optimization, of websites, so that people are not misled, into any other sites and are given, what they want.

On the other hand, a Black Hat SEO Company is one, which, seldom cares about any legitimacy or legality, in the optimization and modification, in the website, and database format. It aims, only, to get the websites, listed with high priority. For this, Black Hat SEO Companies will take a lot of illegal ways, including misleading search engine listings, or optimizations, of poor and unsatisfactory websites, which may not have any information. The Google Search Engine has made strict rules, against any incidences, of illegitimate SEO processes.